Not-so bear-like head (redline plz?)

Hi all
Haven't been round these parts for a long time but need a little help....

I'm currently making my second fursuit. Aaaaaannnnnd  I suck at making it look like a bear....

Aaaaaanyways, I was wondering how to make it more bear-like rather than a non-descript animal? I know rounded ears will help but as it is meant to be a Smokey Bear costume (Canada theme party for a farewell to a mate going on exchange) and will be wearing my acubra which will alter the positioning if the ears (on smokey bear pictures his ears kinda sit out from under it, not poke through it or anything... Anyway, will work that later)

Any tips for making it more bear like? Would loooooove for someone to redline it but just some tips would be awesome!












I'm not very good so feel free to give advice! :)

I only decided yesterday (Tuesday) that I wanted to make it for a party on Saturday, so it's a very much rush job... (But I'm on holidays, so I got this!) I'm not going for anything super high quality as ill likely only wear it once the chuck it on eBay for someone to grab super cheap (just looking to recover materials which atm is like, $30)

Thanks
scully