Fox head sculpt ~ Help?

My first attempt at a resin head, and my first suit in years. (I forgot how hard it is!)

I'm having trouble getting this to say "fox." Right now the sculpt is saying to me "nondescript canine." Especially the profile. In addition, really not keen on how the bottom jaw is so awkward looking. My brother has a long narrow face, which is making the proportions frustrating.

Critiques, tips, red lines all greatly appreciated!